Stp segmentation, targeting and positioning analysis is used to study customers. Today, the world market has grown highly globalized. Pestel analysis is a strategic tool to analyze the macro environment of the organization. Cocacola is recognized as the worlds most valuable brand.
This is descriptive pestle pest pestel analysis of coca cola which is one of the expensive brand of the world. Coca cola swot analysis 2019 swot analysis of coca cola. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. The cocacola company faces challenges in todays market because of market changes. Swot and pest analysis of coca cola coca cola is a beverage company with more than 300 brands. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns.
The coca cola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. The coca cola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. This pestle analysis of coca cola explains how various political, economic, sociocultural, technological, legal and environmental factors that affect it in the current global market. Cocacola was established in 1886 in atlanta by john pemberton. International companies such as apple, bmw, coca cola can be an example of using swot analysis pest analysis for micro. We only assign those writers who are capable of providing the most effective coca. Currently, james quincey is the ceo of this mega corporation. When analysing companies such as sony, chrysler, coca cola, bp and disney it is important to remember that they have many different parts to their overall business they include many different divisions and in some cases many different brands. The global environment subjects a corporation to several pressures. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017.
Pestel analysis for coke cocacola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. The formula for coca cola and the trademark was registered in 1889 by asa candler, coca cola company in 1892. Strategic management analysis coca cola uk contents. The nonalcoholic beverages brand coca cola operates in the global environment. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award.
The above report details the brief introduction of the company cocacola. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. Rufts marketing consultancy will take a closer look at these challenges with a particular focus on the swot and pestle analysis as it pertains to the current market challenges as described in the bahria university case study. The coca cola brand is globally valued and recognized. Oct 06, 2018 pestel analysis of coca cola is my assignment in my course mg223fundamental of management. Pestle and external environment analysis of cocacola. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. It operates its business in more than 200 nations and has more than 2,700 beverage products. Coca cola is recognized as the worlds most valuable brand. Cocacola is highly involved in political lobbying, as stated on their website. Companies are doing business across large regions spanning several. The cocacola company pestel analysis is a strategic tool to analyze the macro environment of the organization. Doc swot and pestal analysis of coca cola yousaf abbasi.
Pestel analysis of cocacola is my assignment in my course mg223fundamental of management. Coca cola analysis irr270 essay presentation youtube. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars. It has been operating in beverage industry and having huge market share. You can view samples of our professional work here. Then again, before coca cola enters a new market it has to consider the religious beliefs of the people. Discuss the pestel changes of an organization over the last decade. Changes in the macroenvironment factors can have a direct impact on not only. Nov 21, 2016 coca cola is a soft drink empire and serves customers around the world. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. This article will talk about the swot analysis of coca cola. Remote work advice from the largest allremote company. Then gives a light on the international market analysis of its product and operations.
After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. Swot analysis of coca cola guide to perfect business strategy. Coca cola is one of the biggest multinational companies with presence in about 200 countries however, intend to adopt coca cola as my case study. Economic conditions recession has passed and coca cola must be experiencing better sales. Pdf introduction about the pestle analysis find, read and cite all the research you need on researchgate. Coca cola is a brand that is highly dependent on governmental policies about sugar and caffeine consumption. Regulatory challenges taxes, food related regulations etc changing political regimes. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Jan 14, 2017 this is descriptive pestle pestpestel analysis of coca cola which is one of the expensive brand of the world. Coca cola has the largest beverage market share in the world about 40%. Pestel analysis for coke free download as word doc. Because of this, coca cola has come up with long term objectives.
This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. The coca cola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups. Oct 16, 2015 coca cola has the largest beverage market share in the world about 40%. Coca cola also offers services to more than 200 countries in the globe. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Wondering who writes the coca cola pestle analysis for you. Within a few years, cocacola became the most recognized, renowned, and widely distributed brand in the world. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Coca cola swot analysis 2018 this video will analyze coca cola company using a swot. Presentation agenda introduction definition of pestleanalysis detailing each letter of pestle aim of the analysis coca cola pestleanalysis pestleweb conclusion 3. In terms of regulations, the government has the power to set potential fines for the companies that. To supply customers with their soda, they follow strict regulations, adhere to customer demands, and use the best technology available.
This provides us with a tool of analysis for coke and others in the food and beverage industry. Pestel analysis for coke coca cola is the largest manufacturer, distributor and marketer of beverage concentrates and. If you avail our coca cola case study help, your order will reach you at the right time. Pestel analysis for coke coca cola recession scribd. With pestle analysis the companys management can identify the major. This paper uses cocacola company as the case study to explain more about the external and internal environments in business. Swot and pestle analysis of coca cola essay 4168 words. The cocacola company incorporated in 1892 is the worlds largest beverage company. Fanta, sprite,diet coke, coca cola zero, coca cola life, dasani,minute maid. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. Cocacola company is one of the leading beverage manufacturers in the world. Eight hundred miles away, another great america symbol was about to be unveiled. The cocacola company is a beverage retailer, producer and distributor of soft drink concentrates and syrups.
Customer analysis stp analysis this section looks at how coca cola views it customers and the way it designs the consumer strategy. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by coca cola to ensure this coca cola, 2017. Coca cola swot analysis 6 key strengths in 2020 sm insight. It is also important when using pestel analysis to consider the level at which it is applied. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Coca cola marketing analysis project report swot analysis.
This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your. A short pestle analysis of coca cola discusses the political, economical, social, technological, legal and environmental factors of the soft. Figure 1 swot analysis matrix the advantage of this method is its ease of use, as well as a wide range of applications when using it, without having to spend a lot. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. In this blog, i am talking about the pestel analysis of cocacola company. The coca cola company pestel analysis is a strategic tool to analyze the macro environment of the organization. The formula for cocacola and the trademark was registered in 1889 by asa candler, cocacola company in 1892. Swot analysis of coca cola guide to perfect business. Nov 23, 2016 after conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. Analysis discuss the pestel changes of an organization over the last decade. Coca cola political the nonalcoholic beverages falls in the category under the fda and the government plays a role within the operation of manufacturing these products. The report also contains application of swot, porters five forces and valuechain analyses on coca cola, along with analysis of coca colas marketing strategy and companys approach towards corporate social.
Because of this, cocacola has come up with long term objectives. The paper mainly focuses on the external environment analysis of cocacola which is done by doing pestle analysis. Coca cola is a global company and does business in several markets and regions. The cocacola brand is globally valued and recognized. After reading this blog you will be able to understand how multinational companies grow and extend their business to different countries. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. It manufactures, and markets nonalcoholic beverage concentrates and.
Pestel analysis for coke coca cola, the largest manufacturer, distributor and marketer of beverage concentrates and syrups in the world. A pestel analysis helps understand these threats and challenges. Strengths coca cola has an incredible brand identity. Swot analysis of coca cola pestle analysis business.
Mar 30, 2020 swot and pest analysis of coca cola coca cola is a beverage company with more than 300 brands. Youll come across at least one of their product in over 200 countries. More information about the company is in this pestle analysis of coca cola. An internal analysis of cocacola is performed to understand the internal capabilities. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Its products comprise of, sparkling beverages, like waters, juice drinks. In this blog, i am talking about the pestel analysis of coca cola company. It has number of products which includes but not limited to. Pestle and external environment analysis of cocacola free.
It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. The swot and pestle analysis report of the coca cola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. You name it, and the place would have heard of coca cola. They market four of the worlds top five nonalcoholic sparkling brands, including diet coke, fanta and sprite. In 1986, a pharmacist john stith pemberton invented the coca cola in atlanta, georgia, u. Coca cola is highly involved in political lobbying, as stated on their website.
Coca cola swot analysis swot of cocacola marketing tutor. It is valid for any student to ask about the individuals who will write the coca cola pestle analysis for them. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The company is founded in 1892 by john stith pemberton, asa griggs candler and headquartered in atlanta, georgia. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Swot analysis of coca cola pestle analysis business and.